Just how to MAKE YOUR RADIO stop CONSIDERABLY MORE productive RIGHT NOW
Just how to MAKE YOUR RADIO stop CONSIDERABLY MORE productive RIGHT NOW
By Stefan Rybak
R / c fail because of 5 significant issues: Radio Station Sales And Programming Consultant
1. Inadequate advertising sales
2. Terrible programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Under-performing r / c are, typically, deficient in at least one of these areas.
Let's first look at sales. You might have the greatest programming and many interesting content in your radio station, but then you've got an interesting problem on your fingers when you can't sell it.
Stereo sales isn't rocket-science or brain surgery. Additionally there is no Houdini magic or mumbo-jumbo affected.
To be successful in stereo sales, you must understand some simple, yet very- strong theories, and have the motivation and self-discipline to carry through these concepts everyday.
It is not about "trying to sell areas." That's really short-sighted and short term. Your sales people may do nothing more than running in spot.
What brings better and lengthier-period results is having your sales people require the business, and get before decisionmakers with the idea, with a plan, vision, a specifications spot. If they are not asking for the business, in that case why are they there?
I show salespeople how exactly to make a bundle (for themselves and for the station) marketing immediate business that is local. What to do, and how exactly to do it. Who to get in entrance of. What to say, and how exactly to say it.
Having sold literally millions-of-bucks worth of inventory, I will tell you immense achievement in radio sales is not easy, but it's all-so incredibly -straightforward! Radio Station Programming Consultant
Then let's discuss programming. Today's enormously- productive radio stations are creatively super-focused on a very particular target audience, and exude these seven critically- important attributes:
1. General Agreement, not conflict
2. Establish deeper relationships & stronger ties with your listeners
3. Make dreams become a reality, change the planet, establish a better life
4. No Hype
5. Credibility
6. Fun to be with
7. Respect, trust & equity
Having programmed channels in a variety of different formatting in small, medium and leading markets, I could let you know that huge success in radio scheduling is not easy, but, like sales, it's really, very simple!
If you need to dramatically enhance sales, scheduling, and every department at your radio station(s), then let us have a dialogue and get the ball rolling.Radio Station Programming Consultant
Call me to get a free, private first consultation. Talk directly with me, maybe not an associate.
My phone number is 631-764-6460.
I look forward to hearing from you!
Contact:
Cellphone: 631-764-6460
Personal Email:
Website: http://StefanRadio.com
By Stefan Rybak
R / c fail because of 5 significant issues: Radio Station Sales And Programming Consultant
1. Inadequate advertising sales
2. Terrible programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Under-performing r / c are, typically, deficient in at least one of these areas.
Let's first look at sales. You might have the greatest programming and many interesting content in your radio station, but then you've got an interesting problem on your fingers when you can't sell it.
Stereo sales isn't rocket-science or brain surgery. Additionally there is no Houdini magic or mumbo-jumbo affected.
To be successful in stereo sales, you must understand some simple, yet very- strong theories, and have the motivation and self-discipline to carry through these concepts everyday.
It is not about "trying to sell areas." That's really short-sighted and short term. Your sales people may do nothing more than running in spot.
What brings better and lengthier-period results is having your sales people require the business, and get before decisionmakers with the idea, with a plan, vision, a specifications spot. If they are not asking for the business, in that case why are they there?
I show salespeople how exactly to make a bundle (for themselves and for the station) marketing immediate business that is local. What to do, and how exactly to do it. Who to get in entrance of. What to say, and how exactly to say it.
Having sold literally millions-of-bucks worth of inventory, I will tell you immense achievement in radio sales is not easy, but it's all-so incredibly -straightforward! Radio Station Programming Consultant
Then let's discuss programming. Today's enormously- productive radio stations are creatively super-focused on a very particular target audience, and exude these seven critically- important attributes:
1. General Agreement, not conflict
2. Establish deeper relationships & stronger ties with your listeners
3. Make dreams become a reality, change the planet, establish a better life
4. No Hype
5. Credibility
6. Fun to be with
7. Respect, trust & equity
Having programmed channels in a variety of different formatting in small, medium and leading markets, I could let you know that huge success in radio scheduling is not easy, but, like sales, it's really, very simple!
If you need to dramatically enhance sales, scheduling, and every department at your radio station(s), then let us have a dialogue and get the ball rolling.Radio Station Programming Consultant
Call me to get a free, private first consultation. Talk directly with me, maybe not an associate.
My phone number is 631-764-6460.
I look forward to hearing from you!
Contact:
Cellphone: 631-764-6460
Personal Email:
Website: http://StefanRadio.com